Entrepreneurship in Higher Education

How to Grow Your Business with Growth Hacking

January 2015 Sean and his team at GrowthHackers.com were experiencing a stagnating growth. Although they grew at about 90,000 unique monthly visitors in a year, they were mainly growing on the back of Twitter. Time to change strategy. They decided to implement a High Tempo Testing Program. That is how growth picked up and accelerated, Growth Hacking is one of the most exciting subjects today. Not only in the marketing arena but in any other conceivable area. I’m not trying to emphasize when I tell you that growth hacking can make you become the next President of France. If you don’t believe me probably you didn’t notice that hacking growth has become the secret weapon of one of the screwiest politician alive, the new elected France’s President Macron, which used Growth Hacking to win the election (Growth Hacker Raffaele Gaito passed me this news).How to Grow Your Business with Growth Hacking

What is Growth Hacking and what is not

As the story went in 2007, Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment that is why they decided to transform their loft in a lodging space. Yet instead of relying on Craiglist, they built their site, which they called Airbed & Breakfast and hacked Craigslist to drive users back to their website.  The Growth Hacking Mindset January 2015 Sean and his team at GrowthHackers.com were experiencing a stagnating growth. Although they grew at about 90,000 unique monthly visitors in a year, they were mainly growing on the back of Twitter. Time to change strategy. They decided to implement a High Tempo […]

 

Author


Mark Weyers